The Inbounder – Madrid – April 25th and 26th 2018 – Digital storytelling and the Future marketing
Lexi Mills will be addressing the implications of technology on the marketing industry as well as the key question: how do we implement this in our day to day work? She will discuss topics such as the future of publishing, how the role of outreach and PR needs to evolve in order to continue to see results as AI-driven publishing grows.
Lexi will be share tips for designing and executing impactful integrated PR SEO campaigns and advice on how to use SEO metrics to inform PR strategies. This will be a highly actionable talk, providing media industry insight and showing real PR SEO and content marketing examples.
Lexi will conclude by discussing the opportunities and threats presented by the advancement of marketing and publishing technology, the ethics surrounding its use, and what the future of storytelling journalism looks like.
Optimisey – Cambridge, UK – May 17th 2018 – Advanced PR SEO influence strategy and tactics
SEO tactics that look and feel more like PR have consistently survived algorithm updates and this is increasingly true as machine learning becomes more prominent in the Google algorithm. Lexi will share her top PR SEO tactics and strategies she uses to build links and creating influence now and in the future. Alongside some advice on how to talk clients into signing off on PR SEO and content ideas. She will conclude by discussing the role of AI and ML publishing and the risks and opportunities this presents for PR, SEO and content campaigns.
Search Leeds – Leeds, UK – June 14th 2018 – Advanced integrated influence strategy and tactics
The advancement of AI and machine learning in social and Google algorithms have created an enormous impact on consumer perceptions and behaviour. Lexi Mills will discuss how publishers are responding to this and in turn how we, as content marketers, should be adapting our tactics and strategies to continue to influence rankings and build links and brands in this environment.
Lexi will share her top integrating marketing tactics and strategies she uses to build links and create influence now and in the future. Alongside some advice on how to talk clients into signing off on PR SEO and content ideas.
She will conclude by looking at how these algorithmic changes are influencing the requirements for integrated marketing and the challenges they represent in getting new products and technologies to consumers.
MNSearch – Minneapolis, USA – June 22nd 2018 – What the advancement of AI and machine learning in the publishing industry means for digital marketers
The advancement of AI and machine learning in the internet space has created an enormous impact on consumer perceptions and behaviour.
Lexi Mills will demonstrate how and why this is continuing to spread like wildfire into the publishing industry. Content marketers have largely focused on how to design and promote content that media want to cover. However, with some of the worlds largest media outlets massively scaling their AI generated and directed coverage, there is now a requirement to structure content and promotion to target both human and machine.
This is especially true for those seeking coverage in financial and business publications. Lexi will discuss show examples, figures and quotes to substantiate these industry changes. She will then discuss how what specifically marketers should be doing to adapt their tactics and strategies to succeed in this environment.
Lexi will conclude by looking at how these algorithmic changes are influencing the requirements for integrated marketing and the challenges they represent in getting new products and technologies to consumers.
This will be a highly actionable talk, providing media industry insight and showing real-life examples.
