About me

Lexi Mills is a multi-award-winning digital marketing expert, specialising in integrating PR and SEO at both strategic and tactical levels. She’s President of The Future of Search Foundation and CEO of Shift6, an international consultancy that provides professional services and training to agencies, corporations, government entities and investors. Lexi’s research focuses on the opportunities, ethics and risks of artificial intelligence within sectors such as internet search and healthcare, and the effects of emerging technologies on consumer behaviour.

Lexi combines technical search algorithm knowledge with psychology to create measurable, data-driven, but emotionally intelligent communications strategies that create healthy working relationships between humans and machines.

For more than eight years, she’s been part of core teams responsible for the communications, marketing and investment strategies of startups, SMEs, corporations and agencies within e-commerce, finance and technology sectors. Lexi is based in London and New York but works with B2B and B2C brands across the US, UK, UAE, Canada, Australia, Europe and Africa.